Flash Game Design

Games are considered as a potential online marketing tool: online games drive targeted traffic to a web site, capture user's attention, keep visitors stay on the site longer and encourage repeat visits.

Online games can also be used to capture valuable visitor information, to track player choices and can be designed to promote brands and corporate identity, display advertising and marketing messages or even incorporate product and marketing themes into the game play itself.

Advergaming is the practice of using games, particularly computer games, to advertise or promote a product, organization or viewpoint.